Having the right premises is essential for any business, but it can be increasingly complicated to find the right fit. The need to balance your requirements and the overall costs can be very challenging. In the early days of a new business you may discover that you can work anywhere, but as you start to scale up, having the right infrastructure becomes much more critical.
Your office space will dictate your expenses, your ability to attract the right staff, and your overall reputation and branding. If you’re looking at your current setup and finding it lacking, then now may be the time to make a change. This handy guide will cut through the jargon and answer the most important questions.
Location is one of the most important factors when looking at the best places to rent office space. Having a high-quality city centre business address will add power and credibility to your brand and will make it far more likely that you will attract high-end clients. While town and rural offices can benefit from lower costs, they lack the impact of a reputable city centre postcode.
You can find the most perfect premises imaginable, but if the area has nowhere to relax after a long workday, or the local restaurants all have negative reviews, then your workforce is going to miss out on essential social aspects. Human interactions and connections are of increasing necessity in the modern workplace and having a wide range of activities to do after you leave the office can promote and encourage team-building.
Never underestimate the importance of local transport links. These will be vital for your workforce to get to work, and for those offices out in the suburbs, a lack of transport options can be a real issue. A good rule of thumb is to remember that the more local transport facilities that serve you, the higher your office rental is going to be. It’s one of the reasons why so many people are opting for serviced office spaces, as these offer the benefit of central locations and credible business addresses without the high ongoing costs of a traditional office.
When you’re thinking about office location, you will need to factor in how easy it will be to gain access to your target demographic. If you are based in a small rural community, then the chances are that you will not be able always to establish a real-world connection to your potential customers. Offices to rent in bigger cities will always benefit from a vast and diverse population, and your business will profit from having a closer connection with them through geographical targeting.
If you’re currently touring potential offices, remember that there are alternative options to the traditional office. Always inspect every property thoroughly and book a tour of the Clockwise co-working spaces for an overview of the potential benefits and how we can support your business. Choosing the right office can have a long-term on your future, so protect your business growth by making a decision which genuinely suits you.