A centrally located office has many functional benefits, such as convenience and accessibility, but there’s more to an office’s location than its ease of commuting. A well-positioned office can affect workplace morale, increase business potential, and attract some of the best talent around. But don’t just take our word for it; in a recent survey by Technopolis, 31% of people reported that location is the most important factor in an office environment. 

Knowing the value of an office in a prime city location is one thing; securing one is another. As working patterns change and flex from working from home to hybrid to full-time office attendance, it’s important to have an office structure that moves with you. Clockwise offers flexible offices centrally located across the UK and Europe, which are tailored to your work needs. Whether you are a freelancer looking for a place to work, a small business looking for a permanent office or a large company providing a space for hybrid workers from across the country, there’s a place for everyone to thrive at Clockwise. 

Join us in exploring the importance of location in more detail as we break down the core benefits of locating an office in a prime location. 

Offices in prime locations are prestigious; they signify professionalism, quality and importance. The inverse can be said for offices that sit off the beaten path.  

What ‘prime’ means to your business, however, can be very different. A great place to start for office scouting is identifying the hub for your industry type. For example, if you’re a financial company, perhaps look at financial districts. If you are in a creative field, why not take a look at areas that are bustling with arts and culture? These tailored locations allow you to network more easily, impress clients and be fully immersed in your field.  

Improving office culture is a goal for many businesses, and it turns out it’s less about what you do and more about where you do it. A good work culture isn’t just built during office hours; it’s often crafted during leisure and social time around work. After-work drinks, group socials and team meals are all proven, tried and tested ways to boost company culture, and a central location with a range of exciting options makes that significantly easier. 

But the power of great culture isn’t just an emotional win. In a study by Eagle Hill Consulting, 77% of employees stated that a positive workplace culture helps them do their best work, meaning the benefits of a central and social location could drive financial success too.  

The best talent is challenging to come by, but there are a variety of ways you can prime your roles to be as attractive as possible to prospective employees. Of course, a competitive salary, benefits and work-life balance are important, but according to the Gartner Global Labor Market Survey, location is also pivotal for 53% of workers.  

Central locations generally mean less commute time, more access to networking and a better working culture. All these things add the cherry on top of a great job opportunity. 

So, when it comes to finding the best people for the job, maybe consider providing the best location for them to do the work in. 

Securing an office in a prime location offers a lot of promise and potential, but changing your current working space and choosing a permanent place can be daunting. Luckily, Clockwise provides a flexible way to experiment and experience office work in central areas across the UK and Europe. Each of our offices are thoughtfully designed to maximise productivity and wellbeing for companies of all types, and our great locations are just part of Clockwise’s charm. 

See if there’s a Clockwise office near you, get in touch, and explore our flexible plans today.